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A frequently asked question among my clients is, “How much of my particular income should go over to marketing? What is a standard marketing budget?” Experts are constantly researching and analyzing what the standard is. Where they get their data about what is ‘right’, I don’t know and 99.9% is incorrect. How much do you spend on marketing? How much do you spend on dental website marketing? As much as it takes to move up and get people into your business.
Even if it costs you six times what you are making now, you need to market. Am I joking? I am absolutely not joking. Do you usually need that? No, not really. But then again maybe yes especially if you are making little money right now. That is what it will take.
Several times, I have been around the world and studied some business while working for other companies. I realized that the successful companies do not ask what their budget for advertising should be.
The more you market, the more successful you are likely to be, period. It’s a little bit like when you are sick. How much of the doctor’s bill should you pay? When I started my business, how much money did I make? Zero. How much did I spend on marketing? It didn’t matter, whether I spent $400 or $4000 it was more than what I made because I made nothing.
I had a client, a dentist in Los Angeles who spent a tremendous amount on marketing when he started off.
Flyers, coupons, internet dental marketing, stuff like that. He became my client 12 or 13 years later.
By that time, he wasn’t putting out flyers anymore. I asked him if they hadn’t worked and he told me they did. They brought people in.
He said that he advertised alot when he first opened his practice, just to get people in. However, he stopped marketing because he was told by other ‘experts’ that he should not be spending so much money! He then paid for my help and I had him start marketing again.
There are, however, tremendous amount of ways out there for dental advertising and internet dental marketing where the cost is so little that anybody can afford it. You can inch your way up.


